AI Lead Magnets
A downloadable ebook does not capture anyone anymore. People fill a form, receive the PDF, never open it, and your CRM fills up with emails without context. What works is a lead magnet that gives the visitor a concrete answer about their own case: a quick audit of their website, a calculation of how much they lose per month on a manual process, a diagnosis of their ad funnel. Tools that give value before asking anything in return, and that in the process tell you who is on the other side.
What we build
Interactive tools that live on their own URL on your domain. The visitor fills in three to six fields, the AI processes that input against a logic we defined with you in discovery, and returns a result on the screen. The result can be a report with charts, a number with its explanation, a list of concrete recommendations, or a mix. The person gets something useful without leaving the browser, and only after that we ask for their email to send it in writing.
The important part is not the form, it is what happens afterwards. Every response lands in your database with context: which fields the visitor filled, which result they received, which recommendations the system gave. When your team calls the lead a week later, they do not start from zero. They know exactly where the lead stands and which conversation fits.
How we work
In the discovery call we decide which visitor question we want to answer. One question, not five. Good lead magnets answer one specific thing: "how much would it cost me to automate X", "what is broken on my capture page", "what should I change on my product listing". From that question we derive the form flow, the AI logic that evaluates it, and the result format.
We ship the first version in two weeks, you launch it with real traffic in week three, and in week four we look together at which questions visitors asked, which results they received, which of them asked to talk to you after. From there we tune the flow and the prompts until the capture rate and the lead quality stabilize.
screenshot
A sample AI audit: the visitor fills in five fields, the tool calculates a priority and returns a concrete plan on screen. All context is stored for the sales team follow-up.
FAQ
Does it work if I do not have much traffic yet?
Yes, with nuances. With low traffic the lead magnet works as a closing page for your cold outreach or paid campaigns: you send them the link and the magnet itself does the first filter. Once organic traffic grows, the same tool is ready and you do not touch it.
Who keeps the visitor responses?
You do, in your database, from the first submission. We have no access after deployment unless you ask for it during support. Every response stores the form fields, the result the AI produced, the date, and the email if the visitor gave it. Exportable to CSV any time.
What happens if the AI returns something weird to a visitor?
During the first two weeks in production we review a sample of responses with you every Friday and flag the ones that read wrong. Those flags feed the next prompt iteration. After the first month the flow tends to be stable, and if a strange response appears later we fix it inside the included support window.